Privacy Policy
Last updated: 03/09/2026
1. About this policy
This Privacy Policy explains how Blancs Teeth trading as Blancs Teeth we only collect personal information when you visit www.Blancsteeth.com and place an order, contact us or otherwise interact with our services.
For the purposes of UK data protection law, Blancs Teeth is the controller of your personal information.
2. Personal information we collect
The information we collect depends on how you use the Website and interact with us.
2.1 Website and device information
We may collect:
- IP address, browser type and version, device type and operating system;
- time zone, approximate location and language settings
- cookie identifiers and consent preferences
- pages, products and search terms you view
- referring websites and information about how you navigate and use the Website
- information about your interactions with our advertisements.
This information is generally collected automatically through cookies, pixels, tags, log files and similar technologies. We use it to operate the Website, remember your preferences, understand Website performance, prevent fraud and, where permitted, measure and personalise advertising.
2.2 Order and transaction information
When you place or attempt to place an order, we may collect:
- your name
- billing and delivery addresses
- email address and telephone number
- order details and purchase history
- payment and transaction information
- information used to detect potentially fraudulent activity.
Payments are processed by our payment providers. We may not receive or store your complete card details.
We use this information to process payments, fulfil and deliver orders, send confirmations and invoices, manage returns and refunds, communicate with you, maintain transaction records and screen orders for fraud or security risks.
2.3 Customer service information
If you contact us, we may collect your contact details, order number, correspondence, photographs or attachments you provide, and any other information needed to investigate and respond to your enquiry.
2.4 Marketing information
If you subscribe to marketing or otherwise indicate your preferences, we may collect your email address, telephone number, marketing choices and information about how you interact with our messages. You can unsubscribe at any time by using the link in an email or by contacting us.
We may also market similar products to existing customers where the law permits. You will be given a clear opportunity to opt out.
3. How we collect your information
We collect personal information:
- directly from you when you order, create an account, subscribe to marketing or contact us
- automatically when you browse or interact with the Website
- from service providers that help us operate our store, process payments, deliver orders, analyse Website activity, prevent fraud or advertise our products
- from advertising and social-media partners, where permitted by law and your cookie choices.
4. Why we use your information and our lawful bases
Under UK data protection law, we must have a lawful basis for each use of personal information. Depending on the circumstances, we rely on:
- Contract: to accept payment, fulfil and deliver orders, provide order updates, and manage returns or refunds
- Legal obligation: to comply with tax, accounting, consumer-protection and other legal requirements
- Legitimate interests: to operate and improve our business, respond to enquiries, protect the Website, prevent fraud and understand service performance, provided those interests do not override your rights
- Consent: for non-essential cookies and certain marketing or advertising activities. You may withdraw consent at any time; and
- Vital interests or public task: only in the unusual circumstances where one of these bases genuinely applies.
5. How we share personal information
We do not disclose personal information more widely than necessary. We may share it with:
- WooCommerce which provides the ecommerce platform used to operate our online store;
- payment processors and fraud-prevention providers
- warehouses, fulfilment partners, couriers and delivery providers
- customer-support, communications and email-service providers
- analytics, advertising and social-media partners, where permitted and subject to your choices
- professional advisers, insurers, auditors and IT or security providers
- a buyer, investor or successor if our business or assets are reorganised, sold or transferred
- courts, regulators, law-enforcement bodies or other parties where disclosure is required by law or reasonably necessary to protect our rights, customers or business.
Our service providers may process personal information only for the services they provide to us or as otherwise permitted by law.
You can read WooCommerce’s privacy information at www.woocommerce.com/privacy
6. Analytics and personalised advertising
Subject to your cookie choices, we may use analytics tools to understand how visitors use the Website and advertising technologies to measure campaigns or show more relevant advertisements.
If we use Google Analytics, information about Google’s privacy practices is available at [https://policies.google.com/privacy]{.underline}, and its browser opt-out tool is available at [https://tools.google.com/dlpage/gaoptout]{.underline}.
We may share information about your website activity, purchases and interactions with advertisements with advertising partners. This may occur directly or through cookies, pixels and similar technologies. Non-essential advertising and analytics technologies will be used only where legally permitted and, where required, after you have given consent.
7. Cookies and similar technologies
Cookies are small data files placed on your computer, phone or other device when you visit a website. They help the Website function, remember your settings, understand how the Website is used and, where you agree, support analytics and advertising.
We may use the following categories:
Category Purpose
Strictly Required for core functions such as security, necessary checkout, shopping-cart features and customer login.
Functional Remembers choices and provides enhanced Website features.
Analytics and Helps us understand Website use and improve performance performance.
Advertising Measures advertising and may be used to personalise advertisements, subject to your consent.
Some cookies last only for your browsing session. Others remain until they expire or you delete them. Cookie duration varies by provider and purpose
You can accept, reject or change your choices for non-essential cookies using our cookie controls. You may also manage cookies through your browser, although blocking strictly necessary cookies may prevent parts of the Website from working properly. More general information is available at [https://www.allaboutcookies.org]{.underline}.
Browser “Do Not Track” signals are not applied consistently across the industry. We respond to legally recognised consent or opt-out mechanisms where required.
8. International transfers
Some service providers may process personal information outside the United Kingdom. Where this involves a restricted transfer, we use an appropriate legal safeguard, such as an adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to standard contractual clauses, or another safeguard permitted by law.
Depending on the services used, information processed through WooCommerce and other providers may be transferred to countries including Ireland, Canada and the United States. Further information about WooCommerce’s privacy practices is available through the link above.
Contact us if you would like more information about the safeguards relevant to your personal information.
9. How long we keep personal information
We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including providing services, resolving disputes, preventing fraud and meeting tax, accounting and legal obligations.
Retention periods differ according to the type of information and why it is held. When information is no longer required, we delete or anonymise it securely.
10. Security
We use appropriate technical and organisational measures designed to protect personal information. However, no online transmission or storage system can be guaranteed to be completely secure. Customers are responsible for keeping their account credentials confidential and should contact us if they suspect unauthorised account activity.
11. Automated decision-making
Our ecommerce and payment providers may use automated systems to identify and prevent suspected fraud. WooCommerce and our payment provider may, for example, temporarily block an IP address or payment card associated with repeated failed transactions.
We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects on you. If this changes, we will provide the information and safeguards required by law.
12. Your privacy rights
Depending on where you live and subject to legal conditions or exemptions, you may have the right to:
- request access to your personal information
- ask us to correct inaccurate or incomplete information
- request deletion of your information
- restrict or object to certain processing
- receive certain information in a portable format
- withdraw consent at any time where processing is based on consent
- object to direct marketing at any time
- request safeguards relating to qualifying automated decisions.
To exercise a right, contact us using the details below. We may need to verify your identity before completing a request. You will not usually have to pay a fee, although the law allows a reasonable fee or refusal in limited circumstances.
If you are in the EEA, you may also complain to the data-protection authority in the country where you live or work.
13. Children’s privacy
The Website and our products are not directed at children, and we do not knowingly collect personal information from children for marketing purposes. If you believe a child has provided personal information to us inappropriately, please contact us so we can investigate and take suitable action.
14. Third-party websites
The Website may contain links to websites operated by other organisations. We are not responsible for their privacy practices. We recommend reviewing the privacy policy of any third-party site you visit.
15. Changes to this policy
We may update this Privacy Policy to reflect changes to our practices, services or legal and regulatory requirements. The latest version will be published on this page with a revised “Last updated” date. Where appropriate, we will provide additional notice of significant changes.
16. Contact us
For questions about this policy, to exercise your privacy rights or to make a complaint, contact:
Blancs Teeth
Email: Info@blancsteeth.com
Postal address: Po Box